Study On Tourism Economy Development Of Yang Ling

In 21 century, tourism as a fashion activity made many cities and scenic spots to be popular. It not only won reputation but brought huge economic income for them. Of course, their tourism industry can develop well because they have advantages on tour resources. Except this, opportunity and reasonable position of development is also necessary.When Yang Ling met the moment of West Development,it held the tight opportunity and jumped out of the small town that was asked by no one to be a National Agriculture Hi-tech Industries Demonstration Zone which is the only one in China. It also had hold exhibitions of Agricultural High and New-Tech Result for thirteen times continuously. Immediately,under the image influence of agriculture science and technology expansion, people constantly came to Yang Ling for attending exhibitions, studying science, consulting technologies and visiting to drop out of one person. The reputation of the agriculture science city of Yang Ling spread immediately around the world, inside and outside. This brought economic income and brought person spirit for Yang Ling; at the same time, Yang Ling held the opportunity and developed tour on science and technology. As the only one National Agriculture Hi-tech Industries Demonstration Zone, Yang Ling was thought to there would be good development. However, the situation changed, with the slogan of West Development dying down little by little, the policy advantages that Yang Ling own become also less and less which made the development of tourism industry slower and slower. This is all closely-related with the development way of Yang Ling and the products development.On the basic of investigating and understanding the circumstance of Yang Ling, this article it analyses the problems existing in the aspects of dining, accommodation, transportation, visiting, buying, amusement and so on. According to this, by doing questionnaire, tidying and analyzing dates in 2006 the National Day, the author gave the structure characteristic of visitor that is, the 21～40 year old university or undergraduate with lower economic income around 1000 RMB is the main part whose consume on traveling lower than the average level of the country. The author also analyzed the tourist market in detail that the main visitors come from Shaanxi province especially the city residents nearby; gave the critical point of visitor consume and distance between the city visitor come from and the destination that respectively to be 200RMB and 82km; and predicted the tourism income in future with different way. We should resolve the problem if it exits, of course, we should open another path if the development meet bottleneck. On the basic of knowing Yang Ling adequately, we did the orientation on function, market, image, produce, and give some advice on product development including perfect the old products and give new products. It is thought that Yang Ling should take the way of recreation travel and business meeting exhibition travel in the basic of keeping the agriculture science and technology tourism, at the same time humanities history travel to be the complement and give some advice.This paper expounds mainly in 6 chapters. The first chapter is introduction; the second is the theories foundation for the tourism economy development of Yang Ling; the third is the general situation of Yang Ling tourism industry; the forth is the statistics analysis of inquisition data; the fifth is the development orientation analysis for Yang Ling tourism industry and the product development; the last is guarantee measures.