Research On The Development Of Electronic Commerce Of Country Region In Yanbian

At present,e-commerce has gradually penetrated into from the big city,town and co untryside,with Internet plus the boom rise,small city and town has become the main ba ttlefield of the development of electronic commerce.Strengthening the development of el ectronic commerce in the county is conducive to the development of the county econom y and the narrowing of the gap between cities and towns.The county economy in Yanbi an is in the stage of vigorous development,and the development of county e-commerce has become an indispensable part of the development of county economy.This article is divided into six parts.The first part is the introduction,including the background of the topic,the significance of the research,the present situation of relevant research at home and abroad,the content and the way of thinking;the second part is t he overview of the related theories of e-commerce,the basis of the theory of e-commerc e related,the concept and presentation of county e-commerce and the development of the electronic commerce in the county of China.The third part is the basic situation of Ya nbian County e-commerce development,including Yanbian County e-commerce developme nt status,Yanbian County e-commerce development type characteristics and Yanbian Coun ty e-commerce development level;the fourth part of the Yanbian County e-commerce env ironment SWOT analysis,through the analysis of Yanbian County e-commerce developme nt.The advantages,disadvantages,opportunities and challenges of the exhibition,the SW OT model analysis results are obtained;the fifth part is the path exploration of Yanbian County Electronic Commerce,the development target and positioning of Yanbian County e-commerce development,and the relevant suggestions are put forward;the sixth part is the conclusion of the full text.Yanbian County e-commerce as the research object,the article uses the literature rese arch method,quantitative analysis and qualitative analysis of the legal,SWOT analysis,c ountermeasures and other methods.This paper analyzes the peak analysis of electronic co mmerce in Yanbian County,summarizes and summarizes six factors that restrict the devel opment of electronic commerce in Yanbian County,which are mainly the lack of govern ment support,the "last kilometer" problem of logistics,the insufficient total amount of el ectronic commerce talents,the low overall economic scale and the low brand degree,and the homogeneity problem.In view of these six problems,some countermeasures are put forward,namely,to strengthen the support of policy support,to strengthen the constructi on of the personnel team,to build the county public brand,to carry out the innovation and Entrepreneurship of the life service industry and to accelerate the construction of the logistics,financing and customs clearance.