Research On The Construction Of The Third Party Real Estate Ecommerce Platform Based On Web3.0

With the rapid development of China's real estate industry and the Internet industry,"Internet plus real estate" has gradually become a trend,and the emergence of the real estate e-commerce platform has further promoted the development of real estate network marketing.Under the background,the third party real estate e-commerce platform based on Web2.0 has been widely used in the real estate network marketing,but the function of the real estate e-commerce platform under Web2.0 is not perfect,and the utilization of the platform is not high,At the same time,as a special product,the commercial housing has the characteristics of large transaction amount and long trading cycle.Therefore,the construction of the third party real estate business platform based on Web3.0 can not only achieve online transactions better,but also is the common demand of real estate development enterprises,real estate agents and consumers.This paper studies the theme of the construction of real estate e-commerce platform,it not only has theoretical significance,but also has practical significance.This paper makes an analysis on the basis of a large number of visits to the current real estate e-commerce website in China.At First,it reviews and combs the related theories of real estate network marketing,e-commerce platform,Web2.0 and Web3.0,laying a theoretical foundation for the research work;Then the core process,structure,operation mode and shortcomings of the third party real estate platform under Web2.0 are analyzed;Through user needs research and the shortage of e-commerce platform under Web2.0,it has established the construction strategy of the third party real estate platform under Web3.0,the third party real estate platform for Web3.0 is constructed,the platform includes six major sub platforms,such as information platform,advertising platform,sales platform,consulting platform,communication platform,after sale management platform and so on,it covers three aspects of the marketing promotion,the quality of service in the sale and the value-added service of after sale,and the third party real estate platform under Web3.0 has fully covered the media platforms such as search engines,social media,mobile clients and other media platforms,it through the whole process of consumer database construction to provide after-sale value-added services;Finally,through the specific case analysis the operating content,profit model and profit of the third party e-commerce platform under Web2.0 and Web3.0.