The Development And Status Of Enterprises Get Involved In The Third-party E-commerce Platform From1999to2004

When facing the appearing of third-party business platform, the marketing managershave to confront the reality of the new coming-out marketing communication. While in thesame situation for technology, there exists a difference in developing tendency for thethird party platform between China and USA. In China, the third party platform acts as themain channel from enterprises to customers. Most of the enterprise that are involved withthe third-party platform are not willing to take a further step and just limited themselves insome specific fields to develop. But, things in America are totally opposite from that ofChina, in which the third party is full of vigor and vitality. Enterprises involved with thethird-party platform in USA are wholly not the same thing as that of China judging fromtheir status and level. This essay aims to study the development and status that enterprisesget involved in the third-party e-commerce platform during the Portal Monopoly Periodin China and also make a comparison the situation and environment between China andUSA.The fundamental reason would fall on the natural correlation between thedevelopment of technology and the system. Despite the advantages of replicatingtechnology in developing countries, there are still cases of unmatched situation fortechnology and system happening every now and then. It is the lateness of informationprocessing of China that directly caused the low rate of Internet popularizing process andformed the construction of netizen in China, which are: younger-aging, not-being welleducated, and low-income. It is those people who take up the most part of Chinese netizen,and also who are severely short of driving force and ability to consume, which make verylimited contribution to the on-line market. Based on this, though the third party platformhas been getting mature with its technology, those netizen are still less attractive toenterprises, based on the fact that the on-line sales volume of enterprises is nothingcompared to the sales volume of the whole retail market now. As the whole market ofChina, because of the fact that an Internet market as mature and stable as that of Americahasn t been wholly formed during the Portal Monopoly Period, as a result, theenterprises are still marching on their way to make reforms with the help of the marketing and communication of the third-party, which means a more profound reform hasn t beentruly started.