Research On The Branding Of "Longyan Salted Crisp Peanut" Geographical Indication

Geographical indication by relevant state administrative department of inspection and control after registration certification,and relatively effective provides reliable sources of product information to consumers.Therefore,geographical indications brand has stronger quality and credibility."Longyan salted crisp peanut" geographical indication as a result of the problem such as a weak consciousness of brand,the emergence of fake and shoddy products of origin,gradually into development dilemma.Therefore,it is of great practical significance to research on the branding of "Longyan salted crisp peanut" geographical indication according to its actual situation.This paper takes the“Longyan salted crisp peanut" geographical indication as the research object,and starts with the concept and relevant theories of the branding of geographical indications fully,and recognize the necessity of the branding of the "Longyan salted crisp peanut"geographical indication.Through the study of the literature and the investigation,we understand the basic situation,branding process and effect of "Longyan salted crisp peanut" geographical indication.Furthermore,the paper analyzes the problems of the branding of"Longyan salted crisp peanut" geographical indication.On the basis of comparing and analyzing the experience of the branding geographical indications at home and abroad,this paper propose the countermeasures and suggestions for the branding of "Longyan salted crisp peanut"geographical indication.The innovation point in this paper is to carry out a thorough research on the "Longyan salted crisp peanut" geographical indication for the first time based on the geographical indication brand perspective,and attach it to the theoretical analysis and the empirical analysis in the course of research.The research of this paper provides guidance for the branding of "Longyan salted crisp peanut" geographical indication,which is of positive significance for its long-term development,and also provides beneficial reference for the branding of othergeographical indication of the same type.