The Study About Travel Needs Composition Of Free Travelers

Through the collation and analysis of the free traveler' s travel texts,this study found 13 kinds of travel needs,and after analyzed and understood these 13 kinds of travel needs,combined with the basic needs--Physiological needs.Finally,we have gotten a Travel Needs Composition of free travelers.This study used the Rooted Theory,and with the help of qualitative analysis software-?Nvivos,has parsecd the travel texts.In the early stage,set conditions for the study object and got free travel texts written by 20 Travel experts.In late period,imported these research materials into Nvivo8,used browser code metlhod,the research material was open-coded and 131 preliminary category themes were obtained.In the second level coding,selective codirng stage,the 131 preliminary categories were refined,then,dug out 13 main topics after refinement.Respectively:maintaining security,seeking benefits,seeking comfort,adjusting moocd,resolving complex,changing,gaining experience,opening mind,self-awareness,eliminating tension,seeking excitement,staying away from loneliness and self-actualization.Thus obtained 13 kinds of travel needs.Combined with the original data and returned to content,we described and understood the 13 needs.In the third level encoding,spindle encoding stage,according to the research purpose,determined the core category--Needs Composition,the elements of the connection are formed,and finally the construction of the structure is completed.After new changes in the mode of travel,free travel has become popular,it should be the areas of concern for tourism research.The study data used in this study is the personal travelogue published by free-riding tourists on the UGC website.The expressions of free traveler with subjective affective factors.Thus,avoided the data unrealistic caused by the passive conditions in the data collection process.Which has a certain innovation.It should be pointed out that tourism motivation is the intrinsic driving force of tourism behavior,and motivation is based on needs.Therefore,it is of great significance to study the tourism needs of free travelers to study their tourism behaviors.