Research On The Business Model Innovation Of Shared Travel Enterprises Based On Grounded Theory

In this paper,the qualitative research-grounded theory is used to study four shared travel enterprises,and the grounded theory research method used by Strauss and Corbin is used in detail.First of all,a large number of data and content of enterprises are collected through the company's official website,news media,WeChat,Weibo,search engine,interviews and other channels,and sorted out.Then,the data are coded by the rigorous coding program(open coding-spindle coding-selective coding)based on the grounded theory,forming the relevant concepts and c.ategories,and searching for the interrelated interaction process according to the canonical model(causality-phenomena-context-mediation conditions-action strategies-results).In order to meet the theoretical saturation requirement of grounded theory,a multi-cycle coding process is carried out,and finally a complete story line of innovation of shared travel business model is formed.This paper explores the complex interactions of value propositions,user groups,core competencies,chann els,customer relationships,product operations,income sources,cost structures and other factors in the process of innovation in the business model of shared travel enterprises,and forms a complete innovation path of shared travel business model.At the same time,it puts forward Innovative content of various elements.This paper explores the impact of market environment,capital environment,policy and regulation environment on business model innovation of shared travel enterprises,and analyses the individual,enterprise and social value brought by business model innovation of shared travel enterprises,and analyses the individual,enterprise and social value brought by business model innovation of shared travel enterprises.It also provides some suggestions for the healthy development of shared travel enterprises,and looks forward to the future development trend of shared travel.This paper fills in the deficiencies of current research on the complete path of innovation of shared travel business model in academic circles,provides a reference for the innovation of shared travel business model in academic circles,and provides some guidance for the current confusion of shared travel enterprises.