| Jinke property group Limited by Share Ltd(hereinafter referred to as Jinke shares,stock code: 000656)was founded in 1998,after years of sustained and stable development,has formed a real estate development,the development of new energy industry as the leading,integrated operation,community service,hotel garden,decoration and so on the coordinated develop ment of a diversified industrial structure and business structure.To establish a good industrial base and market advantages,with a strong comprehensive competitiveness.The company's national development strategy has the layout of the central and western regions,the Yangtze River Delta,Bohai three regions,Beijing,Chongqing,has entered Sichuan,Jiangsu,Hunan,Shaanxi,Shandong,Guizhou,Xinjiang,Yunnan and other provinces(municipalities)of the 35 City real estate development.Now China listed ente rprise 500 strong wealth;Chinese 500 enterprises;Chinese 500 private enterprises;comprehensive strength ranks China top 100 real estate enterprises fifteenth,China listed real estate company A shares 10.In 2014,Jinke shares in accordance with the dev elopment strategy of industrial upgrading,adhering to the "integration of resources,cooperation and win-win" concept,the company in the country,the real estate industry and other advantages of resources industries,grafting,and strategic alliances,to build a diversified investment platform,forming a multi model,multi product,multi format profit pattern.Three years,around the cultural tourism(theme amusement),high-tech park,big health industry and other fields to create a mature business model and product series,by then,the annual income of over 10 billion yuan.This paper takes the real estate investment risk management of Jinke SHARES industry as the research object,based on a large number of reference materials,referring to the enterprise risk management theory,and combining the characteristics of the enterprise and the real estate industry,through the real estate industry situation and the current situation analysis.Through the analysis of the business operations,the strategic development of the company,and the operation of the current risk management system of the company,it is found that there are many problems in the investment process of Jinke shares in industrial real estate,such as: organizational structure and business mismatch.Managers and professionals can not meet business needs,investment development and operation related system construction can not meet management needs,and the process setting in the investment development and operation process is unreasonable and there are risk loopholes.The above problems reflect that there are certain defects in the internal control,talent selection and training,and business decision-making of Jinke's share industry investment,which will bring great risks to industrial real estate investment and seriously affect industrial real estate investment decisions.It also affects the realization of the expected income of industrial real estate investment.This paper will analyze from three aspects: organization structure construction,investment system construction and process design of real estate investment in Jinke share industry,and establish a risk management system suitable for real estate investment in Jinke share industry.The construction of this risk management system is conducive to r aising the level of real estate investment risk management,strengthening risk management,improving enterprise system construction,realizing job matching,increasing the staff's initiative and motivation,changing from passive management to active manage ment,providing a safe production and operation environment for project development,and providing strong theoretical support and system guarantee for the implementation of enterprise strategy. |
