The Sales Strategy Research On Office Real Estate Project Of Jinke Corporation Limited Hunan Branch

With the wave of entrepreneurial innovation,the demand for office space will also grow rapidly.But the needs' dislocation of traditional office and business of developers result in both sides to face multiple pains.The pain of real estate enterprise is:the traditional officees seriously homogenization,rigid planning layout,single integration of resources,high cost.Jinke Corporation Limited Hunan Branch also encountered the above problems,in order to solve these problems,this article based on the innovation of supply,in order to enhance the core competitiveness of Office Real Estate Project,achieve high sales for jinke Hunan enterprises to reduce the burden and risk.Through large number of market research and data collection,using PEST,SWOT and other models to do depth analysis based on the macro environment,competitors,customers and their own resources to find opportunity for office products.Then using STP theory for market selection and positioning,selecting the investment-oriented clients,large and medium-sized enterprises and developing small and medium enterprises as the target market,the "full function five-star business services," " one-stop business base,""xing sha office landmarks" as market position.What's more,using 4P theory to discuss the Office Real Estate Project marketing strategy of Hunan Jinke Branch.Finally,providing a full range of protection from the organization,team,system,culture,capital for the implementation of marketing strategy.Through the marketing environment analysis,market segmentation,target market selection and positioning for the Office Real Estate Project of Jinke Corporation Limited Hunan Branch,this paper has formulated the marketing strategy with the actual situation of the company.This article have some guiding significance to the company's Office Real Estate Project,also have a certain reference value for other enterprises.