Research On Development Strategy Of Big Data Service Providers In China

With the coming of the era of big data,both China and major countries in the world are vigorously developing the big data industry.Big data in the future will be applied to various fields.The scale of the big data industry will continue to expand,and industrial competition will become increasingly fierce.In 2015,Prime Minister Li Keqiang officially proposed to formulate an Internet + Action Plan to promote the integration of mobile Internet,cloud computing,big data,Internet of Things,etc.with modern manufacturing,promote the healthy development of e-commerce,industrial Internet,and Internet finance,and guide Internet companies.Expand the international market.In 2017,China continued to support the big data industry.In the report of the 19 th National Congress of the Communist Party of China,it specifically mentions “the promotion of deep integration of the Internet,big data,artificial intelligence,and the real economy”,indicating the direction of China's big data industry.General Secretary Xi Jinping is also very concerned about the development of China's big data,and raised five requirements for China's big data strategy in the Politburo meeting.The purpose of this article is to provide strategic development direction and planning for ZW,and to provide strategic planning reference for companies of the same type in the industry.ZW Corporation belongs to the big data industry public opinion monitoring industry.This article combines the development background of big data and the development status of big data industry at home and abroad,adopts PEST analysis method and five force analysis method to analyze the company's internal and external macro environment in detail,and through SWOT analysis method to ZW's own advantages.And analysis of disadvantages,potential opportunities and threats.At the same time,combined with ZW company's development status,the problems encountered in the development and the future needs to be achieved for the ZW company has established a strategic goal,strategic positioning,corporate values and so on.From the human resources management,financial management,corporate culture and other aspects put forward the corresponding recommendations and opinions.This paper proposes that ZW should adopt a centralization strategy in the future and integrate all advantages of the company to occupy the market rather than increase market share.In terms of implementation of strategic guarantees,it is important to pay attention to human resource management,incorporate human resources management into strategic management,strengthen financial management of the company,focus on the establishment of financial budgets and financial systems,and do not overlook the positive effects of corporate culture on enterprises.Through the argumentation of this paper,it is hoped that the service-oriented enterprises in the big data industry will be provided with development strategies so that such enterprises can continue to develop in a healthy manner.