Broadband Business Competition Strategy Research Of Guangxi China Mobile

As the domestic Internet explosive growth,China Mobile's traditional voice and SMS business profit has fallen sharply,in order to find new sources of growth,China Mobile began to layout broadband business,in the hope of getting a place in the fierce competition of broadband business.This paper studies Guangxi China Mobile broadband business competition strategy.First,introducing the current situation of the development of broadband business,from the political,economic,social and technological using the tool of PEST to analysis the external macro environment of Guangxi China Mobile broadband business.And the use of Porter's five forces model to analysis the competitive situation of broadband business.Then from organizational structure,human resources,marketing ability,brand influence,technical resources,service ability and multiple dimensions analysis the internal environment of Guangxi China Mobile broadband business.The chapter 4 using SWOT to comprehensive analysis Guangxi China Mobile broadband strengths,weaknesses,opportunities,threats,as to prove the best selection of competitive strategy for Guangxi China Mobile broadband should be differentiation strategy.Finally from content operation differentiation,marketing differentiation,network differentiation and service differentiation,that four aspect implement the strategy,and put forward the Safeguard measures of propaganda,technology innovation,human resource management and enterprise culture construction,risk management.In this research,through introduce the concept of strategic management in Guangxi China Mobile broadband business development process,this could give aspects of an overall consideration and advice during setting the goal of competitive strategy in the business and strategy selection,for the modern enterprise strategy management theory has certain significance and exemplary role.