A Study In BPO Marketing Employee Turnover Of Company AS

By the end of last century,the business giants of developed countries in Europe and the United States had realized that if enterprises want to improve their main business development,they must streamline their organizations and concentrate their core strength on the main business,rather than distracting themselves.Therefore,many enterprises began to transfer their non-main business to the business process outsourcing enterprises to assist in the completion,while they invested more time and energy in the promotion and development of the core business.As a result,the business process outsourcing industry gradually rose.In early 2000,with the rise of China's economy,more and more new industries began to take root in China.The business process outsourcing industry also took this opportunity to enter the Chinese market.In 2008,the global economic crisis broke out.Under the influence of high human resource cost,the western business process outsourcing industry is gradually shifting to the Asia-Pacific region.China not only has a good economic development environment,but also abundant human resources,low cost,and the state support policies emerge in endlessly.For a time,China has become a hot market for international business process outsourcing enterprises.This paper takes the BPO(Business process Outsourcing)industry as the research background,and AS Ltd.Co.(China)BPO business marketing staff loss as the research object,using human resource management theory and model,combined with employee interview method,questionnaire method,literature review method and case analysis method,to find out the reasons that cause the current AS Ltd.Co.(China)BPO business marketing staff loss,and then put forward the relevant countermeasures and suggestions to help AS Ltd.Co.(China)to solve the problem of the loss of BPO marketing staffing.Firstly,the author expounds the purpose and significance of the paper,and then introduces the current situation of research on staff turnover at home and abroad,and combsthe human resources management theory and methods used in this paper,digs out the current AS Ltd.Co.(China)BPO business marketing staff loss crisis and the fundamental problems and reasons.According to the crux of these problems,this paper formulates scientific and reasonable solutions to resolve AS Ltd.Co.(China)BPO business marketing staff loss crisis.It not only solves the loss crisis of AS Ltd.Co.(China)BPO business marketing staffing,but also provides help and reference for enterprises in the industry to solve similar problems.