The Case Studies On The Merger And Acquisition Between Haier And GEA

Since the middle and late 1990 s,a large amount of foreign capital has continued to flow into China.At the same time,Chinese companies have also started the exploration of transnational operations.After entering the 21 st century,China's economy has developed rapidly and the market scale has continued to expand.Many powerful companies want to seize the opportunity to participate in asset restructuring and global resource redeployment activities,so that the scale of the company will continue to increase and increase.Productivity,improve product quality,make the company's brand to expand,the main means of realization is mergers and acquisitions.This case Haier's acquisition of general-purpose household appliances was completed on June 7,2016,and is by far the largest overseas acquisition of Chinese household electrical appliance companies.This cross-border M&A will help Haier to open up the US market,promote Haier's global market layout strategy,and further advance the Haier brand to the transition road.This has positive implications for the improvement of Haier brand awareness and the strategy for accelerating globalization.There are many ways to measure the success or failure of cross-border mergers and acquisitions.One of the more accurate ways is to analyze whether there is synergy.Therefore,in the analysis of Haier's merger and acquisition of general home appliances,the analysis focuses on whether there is a synergy effect.The case of this article is Haier's merger and acquisition of general-purpose home appliances.It combines detailed analysis and research on the theory of synergies of mergers and acquisitions.The entire paper is divided into four parts.The first part is an introduction,including the research background,purpose and significance of research,research methods and innovation.Cross-border mergers and acquisitions and synergy effects.The second part introduces the case.Firstly,the background of the case is briefly introduced.Firstly,the overall home appliance industry is introduced,followed by Haier and General Electric Appliances,followed by Haier's merger and acquisition of general household appliances.The third part is a case study.Firstly,it analyzes the causes of mergers and acquisitions in the case.First,it analyzes the motives of Haier's mergers and acquisitions,and then analyzes the motivations of general home appliances for mergersand acquisitions.Second,it analyzes the synergies of Haier's mergers and acquisitions of general household appliances,and then analyzes them.Haier made a brief introduction and analysis of the valuation method of general home appliances,and finally analyzed the risk of Haier's acquisition of general household appliances.The fourth part is conclusions and recommendations.First,some suggestions on the risks faced by cross-border mergers and acquisitions are made.Secondly,through the entire article on the theory of cross-border mergers and acquisitions and the introduction of Haier's acquisition of general-purpose household appliances,Haier's acquisition of general-purpose household appliances is analyzed and suggestions are made.We can Several conclusions have been drawn and some suggestions for Haier's later development and cross-border mergers and acquisitions in the household appliances industry are provided.