Research On Rural E-commerce Development Of Wuhu County

As the development of electronic information technology and the advancement of Internet Plus strategy,“Internet + Agriculture” becomes an important impetus of rural economic development.The coverage of the Internet and the popularity of mobile communication devices have led to the rise of e-commerce in rural areas.Rural e-commerce is showing a trend of rapidly development.Rural e-commerce not only provides a new settlement route for the rural surplus labor force,thus eases the local employment pressure,but also stimulates the development of the local economy.And the new model of e-commerce poverty alleviation is an important means to help farmers increase income and transform rural development methods.Wuhu County as the national e-commerce integrated rural demonstration county,although the development of rural e-commerce started relatively late,it is the first county in Anhui Province that enters the national top 100 e-commerce counties.This article collects a large amount of documentation.It collects the real data on the development of rural e-commerce in Wuhu County through field research and interviews.Statistical analysis is used to collate the data in order to obtain actual situation of the development of e-commerce in Wuhu County.And the rural e-commerce is found to be lagging behind in the development of its infrastructure and problems such as farmers have low disposable income and poor risk awareness,shortage of corporate e-commerce talent and weak e-commerce capabilities,imperfect public service systems,difficulties in agricultural products uptake,etc.At the same time,the experiences and cases of developing electronic commerce in Wuhu City are summarized,which provides references for the rural e-commerce development strategy in Wuhu County.Through in-depth research on the development of rural e-commerce in Wuhu County,it will not only provide effective assistance for its future development,but also provide experience for other regions that want to develop e-commerce in rural areas,and help farmers find jobs and increase their income and living quality.We will jointly promote the development of rural areas in China,promote the construction of beautiful villages,and promote the implementation of the strategy for rejuvenating villages.