Development Strategy Research Of W Company

Under the influence of globalization,computer softwrare companies,represented by IBM and Microsoft,generated the demand of translating software user interface,variety tips and documents into targeted market language.Because Software Company's internal localization resource could not meet the needs of software localization,in 1990,the company specialized in localization rose in response to the proper time and conditions.At the same time,the market size of localization industry developed and rapidly expended in a constantly evolving wave of globalization.W Company,founded in 1997,grows and reaches audiences around the world in more than 175 languages.With over 1500 employees worldwide,W Company maintains offices in more than 20 countries and regions in the world.With the rapid Internet development in recent years and the convenience brought by network popularization,W company is facing with new opportunities and challenges.Therefore,W company urgently needs to find a development strategy,which adapts to the Internet environment well.This thesis aims to research and develop the development strategy for W company.At present,"the Belt and Road Initiative" and "Internet plus initiative" brought new opportunity for the language service industry;translation industry presently is benefiting from policies of the regulations regarding to patent application crate huge demand for translation services;the development of new Internet technology also has great influence on translation industry,W Company has a technical advantage and a perfect quality control system.Also company W maintained offices globally make immediate response to the client's requirement come true.Nevertheless,top ranking companies control most of marketing resource,and internal system of personnel management assessment needs to be improved.Based on comprehensive analysis and compare the possible development strategy with the tool of SWOT and quantitative strategic planning matrix(QSPM),determined the development strategy as"Continuously improve the customer service level,by integrating the industry resources,developing the new direction of the industry,and innovating the business model of the enterprise,W company can constantly enhance its core competitiveness and realize the continuous development."In order to ensure to launch virtual operation strategy effectively,following measures must be taken in advance.First,improve customer service level orientated by customer satisfaction;second,integrate industry resources by creating innovative translation platform;third,develop global patent localization market;fourth,adopt the innovative virtual business model.In order to ensure development strategy implementation,W company should further strengthen human resources management,strictly control company budgets,finalize business processes and maintain brand image.