Longgang Garden Project Target Cost Management Research

Nowadays,the real estate market is undergoing profound changes,many real estate enterprises are actively seeking new business development model to adapt to the changes of the real estate market.As real estate enterprises,reducing costs is the basic way of improve market competitiveness,the cost of traditional extensive management pattern already could not adapt to the current market situation,real estate enterprises are seeking a highly efficient management methods.This paper mainly discusses the practical application of target cost management method,the real estate development project as the research object,the project development process as the main line,builds the target cost management system of real estate development project.First,fundamental research in this paper.By reading a large number of domestic and foreign research literature,the real estate development projects target cost management is expound,also for later chapter laid a theoretical foundation for empirical analysis.Secondly,this article is mainly on the basis of a large number of theory analysis for the empirical research.Empirical study mainly in Longgang garden project as an example,the use of target cost management method on the project cost management.Empirical research part constructs the target cost management system,and the target cost management system is divided into four basic link,the first part mainly is the target cost,mainly using the method of torque measurement and hypothetical development method,determine the target cost;The second part is the target cost decomposition and implementation,the link is on the basis of a new era company will target cost contract planning system for further decomposition and implementation,ensure the implementation of target cost according to the can depend on;The third part is the target cost dynamic control,which uses the principle of dynamic control to the real-time control of project cost,and compares with the target cost,timely find deviation,this paper analyzes the reasons of deviation,and takes the corresponding measures;The fourth part is target cost assessment and evaluation,the link is mainly summarizes the results of the target cost management,evaluation of target cost management effect,summarizes the experience and lessons.This article will refer to the target cost management system to Longgang garden project cost management,and summarizes the practical control result.Finally,puts forward countermeasures and suggestions of improving the level of target cost management on the basis of the effect of target cost management,this article hopes to provide reference for the majority of real estate enterprises.Whether in theory or in practice,this research has a very important guiding significance on cost management of real estate industry.On the one hand,the target cost management concept has been successfully used in the real estate industry,through the actual case,the application of the target cost management method to develop,the target cost management concept plays a guiding role in the cost of Longgang garden project management.On the other hand,through the planning and control of target cost in Longgang garden projecet,further illustrates the application of target cost management method in the real estate industry is of great realistic significance on the current situation of the real estate market.