The Marketing Strategy Research On RIO Premade Cocktails In Tianjin Area

Bacchus wine marketing company belongs to BAIRUN Groups Co.,Ltd..It is a production and sales of integrated enterprise,their products are preset cocktail.Preset cocktail market in Tianjin city,RIO is not known before,then booming rise,a year later to the sales decline is serious,the whole process is widely attention and be discussed.Many drinks and beverage manufacturers invest nearly three years premade cocktails market,once in the market,there are more than 10 kinds of brands.This year many premade cocktails enterprise losses have delisted.At present there are only three or four brands.There are many versions of the comments,all manufacturers cannot see through market prospect.As an industry first brand sharp Macao cocktail,it faces many problems such as unreasonable distribution channels,some dealers cooperation is bad,product positioning,and sales promotion strategy is not clear,the sale is falling.Marketing management work in trouble,need to improve and solve the difficulties in Tianjin city,otherwise the product is difficult to maintain long-term and stable sales growth.Refer to the actual situation this paper analysis the root cause of the problem,and to explore a more effective marketing strategy in the future,in order to promoting the company market share and long-term healthy growth rates high,the real cause of the sales of ups and downs for in-depth analysis.To give some Suggestions for other manufacturers.Through analyzing the status quo of RIO in,then concludes the problems.Based on a series of investigation and analysis and market environment,in view of the problems summarized the method of marketing strategy adjustment.Sums up the marketing strategy combination what is suitable for premade cocktails product of the market in Tianjin cityRIO cocktails in Tianjin city three years produced a lot of problems,these problems in the fast-moving consumer goods industry in Tianjin city is often appear.For other products within the industry in Tianjin city to carry out the brand marketing,product category management,inventory management,dealers cooperation activities,this paper gives some valuable Suggestions.