Study On Marketing Strategy Of Hilton Tianjin Eco-city

The first decade of the 20 th century,the hospitality industry ushered in the spring of development,along with rapid development of fast,more and more famous international hotel chain in China in succession,scrambling to grab the market.Tianjin as a municipality directly under the central government can also attract many international famous brand hotels,Hilton international hotel chain is not exceptional also,and the first brand of Hilton Hotel in Tianjin,Hilton Tianjin eco-city Hotel opened in the end of 2014.Meanwhile,gathered in Tianjin other international brand competition between the hotels and bring a Hilton Tianjin eco-city Hotel a lot of pressure.In the increasingly competitive situation,how to accurate market positioning and use effective marketing strategies,enhance competitiveness and profitability of the hotel,improve market share,in the end in the fierce competition to win a place,is a problem that Hilton Tianjin eco-city hotel most need to solve.The paper is under this background,the use of the 7Ps theory of service marketing,market segmentation the STP theories,using the PEST,SWOT methods respectively analyzes the Hilton Tianjin eco-city Hotel external macro environment and the same type of Hilton competition advantages and disadvantages.First of all,to find and define the market orientation of the hotel and the target customer groups,second,from the hotel product,price,channel,promotion four aspects to find suitable for Hilton Tianjin eco-city Hotel marketing strategy.Finally,starting from the actual situation of Hilton Tianjin eco-city Hotel for the implementation of the marketing strategy are proposed,especially closely related to marketing operations and human resource management functions of the two proposals.Given the Hilton Tianjin eco-city Hotel group global next plans to open four hotels in Tianjin,hope this research can provide other preparations for the opening of the sister hotel with some reference value.