Analysis And Optimization Design On Sales&Operation Planning Of G Company

Concerning manufacturing enterprises,supply chain is the most important part in enterprise operation and management.In the supply chain business,especially the Sales and Operations Planning(S&OP)plays a key role in connecting sales and supply chain businesses.The liquor industry has many characteristics,such as multiple varieties,small quantities,and long procurement period of packaging materials.S&OP has a direct impact on the whole supply chain operation.The research object of this paper is S&OP business of a domestic well-known liquor company named G company,from the perspective of practice optimization design of G company,collaborative business characteristics and future development needs of the supply chain organization structure,combing the responsibilities and establish management processes,to improve supply chain operational efficiency and management level.By studying the problems of supply chain operation in liquor industry,it is intended to propose the main problems and corresponding strategies and solutions,to provide guidance and reference for business operators of enterprises.Firstly,this paper analyzes of the current situation of supply chain of G company,based on the analysis of the liquor industry status of supply chain business,comparison of the business situation with the industry benchmark enterprise,proposed that the supply chain management perspectives of G company need to be improved,especially in the planning management,procurement management,manufacturing,and logistics management and so on.Moreover,establishing the framework model of supply chain management and value chain,to diagnosis and analyze supply chain management problems and pain points of G company,points out the contradiction between demand and supply plan is the biggest cause of chain management.Secondly,according to the demands and supply plan of G Company to conduct a comprehensive analysis of the existing problems,summed up the six key elements of S&OP:unified plan,cross departmental meetings,data,organizational functions,performance appraisal and management processes,then used the six elements to build a collaborative design model and carried out to optimize and design to meet efficiency,coordination and visualization.In addition,be aimed at the six elements of S&OP,just proposed the implementation road map and suggestions to ensure the smoothly implementation and landing of S&OP.Finally,analyzed the two simulation results of S&OP to compare the improvement of the business process.According to the results of optimization contast,the optimization of S&OP will significantly improve the following key performance indicators:sales order fulfillment rate,package material packing rate,production plan completion rate and demand plan accuracy.And ultimately bring about the improvement of business operation and financial efficiency:shorten customer delivery time,improve inventory turnover times,reduce inventory level and improve customer service level.