| Red tourism is the product of the combination of tourism economic development and national politics and social development.Wuxiang county is one of the famous old revolutionary base areas,the national key county of red tourism,and it has rich historical relics,profound cultural precipitation,it is very typical.The research of tourism market and the study of tourist behavior will make the resources,products and Market Research of tourism destination more fit to reality.From the current research progress,it is found that there is a lack of research on red tourist behavior.In this paper,taking Wuxiang County as the research object,the concept of red tourism is summarized and analyzed.According to the specific situation of Wuxiang County,this paper analyzes the present situation of the development of red tourism in Wuxiang,analyzes and classifies the red tourism resources of Wuxiang County,and sums up the characteristics of the resources endowment.In order to Wuxiang County red tourism source of tourists and travel time are analyzed,and the study provides reference data for the Wuxiang County red tourism market and tourist behavior,questionnaire survey in Wuxiang County,each tourist area respectively,the survey data were collected and analyzed using SPSS and Excle,respectively in Wuxiang County of red tourism tourists from the aspects of psychological characteristics,tourists behavior,demographic characteristics and consumer behavior were analyzed,and each chapter in the article summarizes and analyzes the characteristics,in order to get is:the majority of visitors to participate in activities related to the red revolution as the main purpose,the voluntary participation of red tourism,friends and family choose more,but the level of consumption is low and other characteristics.Based on the analysis of the results,the paper puts forward some suggestions and countermeasures from the aspects of resources,environment,market and tourists in Wuxiang red tourism market. |
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