Research The Myanmar Golden Rock’s Tourist Environmental Protection Behavior

Myanmar is a mysterious country. There are a lot of the beauty landscape, the rare gem and jade, rich soil, so many historic and ancient pagoda and simple folk. With the reforms of Myanmar progresses, Myanmar Trading economic and Myanmar Tourism sector are also flourish.At the same time, the large numbers of tourists enter, the tourist can cause the negative effects to the environmental of tourist destination so that the environmental of tourist destination will suffer various degrees of damage. So, research on the tourist behavior of environmental protection that the protection of tourism scenic area and tourism resources for important significance of sustainable development. In this paper, based on the questionnaire survey of the Kyite Htee Yoe (Jin Yan Shi) tourist area of tourists, to obtain the relevant information. Investigation and analysis on the behavior of environmental protection of scenic spot tourist, combination the related theoretical analysis, summaries the characteristics and influence factors the Kyite Htee Yoe (Jin Yan Shi)’s tourism behavior of environmental protection, put forward the related suggestions for the sustainable development of Jin Yan Shi tourist area. This analysis study determine the research scope. At first using the quantitative analysis method of data collection and review of the literature, selection the objects to research, carries on the questionnaire survey based on the research data collection and analysis. Then introduced the qualitative analysis and conclusion research results. At the same time, uses the sustainable development theory, social behavior theory, protection of tourism resources theory and combined with the domestic and foreign tourists behavior of environmental protection research, study on tourism motivation, research the protection of tourism environment, research the tourist behavior, conclusion the full proof of research results that the protection of academic research for ecological tourism zone, summarized and put forward the sustainable development of Jin Yan Shi tourism area. This paper based on the guidance of scientific theory, using the qualitative analysis and quantitative analysis, complete the above method of theory combination and practice, also provides this research route that the future study of the environmental protection of Jin Yan Shi’s tourist behavior.In this process of discussing, conducted in-depth exploration and research the environmental protection of Jin Yan Shi’s tourist behavior. Based on analyze the Jin Yan Shi’s tourism resources and tourism market, focus on the Jin Yan Shi’s tourist of consciousness the environmental protection and environmental protection behaviors of tourists, the main Impact factor of tourist behavior are the effect and regulate the behavior of others factor (F1)、the behavior of environmental protection factor (F2) and the attitudes to environmental protection factor (F3), the degree of influence ranking is F1>F2>F3. And through the linear regression, analysis of consciousness the behavior of environmental protection and its influence factor relationship between, Obtain the positive impact between the recognition knowledge of environmental resources factor, the attitudes to environmental protection factor and the consciousness of environmental protection factor. But the external incentive factors and environmental protection awareness has negative influence. Based on this suggestions were put forward the Myanmar Golden Rock’s (Jin Yan Shi) Tourist Environmental Protection Behavior, to provide the effective suggestions for the development of the Myanmar Golden Rock’s (Jin Yan Shi) tourist area, to achieve the sustainable development of Jin Yan Shi tourist area.