Study On Optimization Of Changfeng Strawberry Industry Chain Based On "Internet+"

"Internet +" action is not only optimize and transform the traditional industry,but also under the knowledge and information age innovation 2.0 to promote the development of the Internet,in order to lead the new economic and social New Normal.With the rapid development of "Internet +","Internet +" has gradually integrated into the field of agriculture,and gradually become an important force for modern transformation of agriculture,agricultural industrialization and the development of information technology.Based on "Internet +",Changfeng strawberry as the characteristics of Anhui fruit,and the national fruit of the first size of,its industry chain in some of the traditional production,processing,sales gradually unable to meet its overall development needs,resulting in some of the urgent need to solve the problem of optimization.Therefore,the author through the field research combined with Changfeng strawberry industry chain development status,learn from domestic and foreign "Internet +" agriculture and strawberry industry chain optimization case experience,to put forward the optimization plan and policy suggestion of Changfeng strawberry industry chain based on "Internet +",and provide enlightenment for the optimization of industrial chain in other regions.This paper is divided into three parts,the specific content is as follows:The first part is the introduction,which mainly introduces the research background,research methods and research significance of this paper,and summarizes the current research situation of "Internet +" agricultural industry chain at home and abroad,and puts forward the innovation and deficiency of this paper.The second part is the main part of the analysis,first through the summary of the "Internet +" and the agricultural industry chain-related concepts and theories,and then analyzed the status of Changfeng strawberry industry chain and the "Internet +" environment development problems.And analyzed the experience of the relevant strawberry industry chain optimization case,according to Changfeng strawberry industry at different stages of development,targeted to "Internet +" Changfeng strawberry industry chain optimization and early implementation of the program.Finally,the corresponding policy recommendations,including the increase of information agriculture investment,optimize the agricultural information infrastructure;broaden the financing channels to promote the strawberry industry and the financial industry benign interaction;cultivate new agricultural management,focusing on supporting leading enterprises;improve quality and safety Management assessment,the establishment of agricultural products traceability system;Promote strawberry deep processing,diversification of strawberry industry chain and strengthen the relevant personnel training.The third part is the conclusion and the prospect.This part mainly summarizes and summarizes the above research,and introduces the shortcomings of the research,and puts forward some suggestions on the follow-up study.