Effect Of The Third-party Payment On Profitability Of Commercial Banks

Since 2004,the "Alipay" was born,the third-party payment,as the representative of the Internet financial,has a mushroomed development.As the representative of the third-party payment in the field of small payments,the "Alipay" and "TenPay" gradually replace the traditional cash and credit card consumption of the payment model.The third-party payment is also constantly expanding its application areas of payment in network loan and financial products trading business.However,due to the late appearance of the third-party payment,the main areas of development of the third-party payment is now only in the small payment field and the relevant value-added business derived from above.In the large payment area,compared to third-party payment,commercial banks still maintain its dominant position.At present,the deposit and loan spread income is still the main source of profit for commercial banks.Due to the sticky of the "platform economy" customer,the third-party payment platform has advantages in the absorption of small deposits,resulting in a large number of small deposits outflow.However,the emergence of third-party payment is not long,compared to the stability of large deposits of commercial banks,the loss of small deposits has limited impact on its profitability.In addition,the commercial banks still hold their big customers,although the third-party payment take away a lot of small and medium customers,which banks do not pay attention to,but it will not have a great impact on earnings.It will force the bank began to pay attention to the small and medium customers and creat a new source of profitability.so that it will not have an impact on the interest income of commercial banks.In the non-interest income,the business of the collection and payment occupies the main fields of the middle income of commercial banks,and with the existence of low technical content,too few types,and it can be easily replaced by other issues.Due to the simple and high efficiency of the third-party payment,it is easy to attract a large number of customers to choose the third-party payment platform to achieve its financial products trading.It will have a great impact on non-interest income.In view of the current development trend,commercial banks are also making a change to recapture the encroached middle income and re-examine the important role of the third-party payment.This paper analyzes the theoretical basis,development background and definition of the third party payment,and expounds the present situation of the third-party payment,and introduces the current development mode of the third-party payment.And thenanalyzes the profit model of China's commercial banks,and finds out that the current commercial banks mainly rely on interest income,non-interest income is too low and the scarcity of business category,then it focuses on the commercial banks when facing from the cooperation and opportunities from the third-party payment platform.And then collect the data for further verification and found that if the two cooperation,the rapid development of third-party payment will give the profitability of commercial banks to promote the role of the two and it will achieve a win-win situation.And put forward the reform measures to the commercial banks on the shortcomings of the commercial bank business and management.Finally summarize the full text and look forward to commercial banks and the third-party to have a win-win cooperation prospects.