The Research Into The Marketing Strategy Of EST Electric Slaving Transformer Of Shenzhen XBE Co.,Ltd.

With the sustained rapid growth of Chinese economy,the need and supply of the electricity are becoming greater;this has brought the rare opportunity for development of electric slaving transformer manufacturing company.National industrial construction plan will bring the new investment chance and growth space to electric slaving transformer manufacturing company.We have offered the excellent external environment condition for electric slaving transformer company development steady and efficient in a long-term of equipment trade too.With an analysis of the marketing environment,interior resource of Xinbeier Co.,Ltd.,marketing segmenting,marketing positioning of the Shenzhen Xinbeier Co.,Ltd.as well as characteristics of its electric slaving transformers,the paper points out the Shenzhen Xinbeier's problems and weaknesses in the marketing area with the aid of the marketing theory and gives some feasible suggestions as to the marketing with 4Ps theory and practice of the company.Finally,the study on marketing tactics of products of Shenzhen Xinbeier Co.,Ltd.offered the suggestion of indemnification and implementing.With the wise multi-analysis of the EST electric slaving transformer and marketing of Shenzhen Xinbeier Co.,Ltd.Promote the marketing management levels of enterprises effectively;improve Shenzhen Xinbeier Co.,Ltd's economic benefits.And,wish that this paper can offer helpful exploration for the marketing activities of enterprises of electric transformers trade at home as well.