Study On Marketing Model Of Transformer Co., Ltd. Gansu HY

Gansu Lanzhou HY Transformer Co., Ltd. is the former transformer plant restructuring to set up joint-stock enterprises, mainly producing the voltage level of 110kV and below, a single volume 120000kVA and below oil-immersed power transformers; 35kV and below, a single volume and the following dry 20000kVA power transformers and special transformers; voltage 35kV and below, a single volume 6300kVA and below wound core transformers, amorphous alloy transformers, combined transformers, wind power transformers, American box changes, box type transformer substation, the mobile substation, unmanned substation (integrated automation box changes) and other sets of power distribution equipment.Transformer is the power transmission and distribution systems necessary and important equipment. Power generation equipment for each additional 10,000 kW capacity to be increased by about 80,000 kVA transformer configuration, the development of China's power industry in recent years, the high speed, power output increased rapidly, the new transformer in great demand. As China's power grid construction and transformation of the continuous deepening of the transformer industry has been considerable development. In this context, thesis, Gansu HY mode tranformer to start marketing the company's analysis in theory and practice will have the following meaning and value.First, the thesis research project background and significance are analyzed, then the relevant literature and theory are analyzed on the basis of the existing marketing companies HY transformer model, proposes Marketing patterns of HY is necessary to build The. Then HY's thesis analyzes internal and external environment, including the PEST analysis, STP analysis etc.; On this basis, subject to the company's marketing model HY transformers were designed, the last paper on the HY transformer implementation of the marketing model the countermeasures.Overall, research projects, both in theory and practice has a strong value and significance. In theory, the current marketing theory at home and abroad are very much theoretical results of scientific research. However, after the outbreak of the financial crisis, all countries in the world have invested heavily in the stimulus to revive the economy, while China has taken a four-trillion of investment planning, and early in the second Five Year Plan, the electric power grid construction and transformation of large background for the company's marketing Gansu HY transformer model theory is bound to the marketing theory of the transformer has some additional value and significance, while for the other power industry also has good marketing theory to supplement and reference.In practice, Gansu HY transformer to adapt the company's marketing model in the new period and new technologies there are still some deficiencies in the relevant areas that need improvement. Especially in the second Five Year Plan of the great opportunities, China's power industry will usher in a period of rapid growth and development of transformer-based company is also a rare, so in the face of fierce competition faced by domestic and international context of competition, the subject of the company's marketing practices for the purposes of HY will be of great practical value.Case study research methods used and literature research methods.