Research On Development Strategy Of NVIDIA Company

As the global leader in the field of the programmable graphic technology,NVIDIA is a semiconductor company that mainly focus on the GPU and mobile processor design.Due to the fast development and increasing popularity of the mobile internet technology,the traditional computer market's increase keeps slowing down.However the competition in the field becomes more and more intense,thus it is especially significant for NVIDIA Company not only to deal with the current challenges,but also set the blueprint for the future.The paper bases on the company's industry and current challenges.First of all,by analyzing the external environment,the industry situation and the competition in the market using the PEST analysis,Potter's five competitive forces model and external factor evaluation matrix,the author find the opportunity and challenges that NVIDIA Company is facing.Second,the paper finds out the internal operation strength and weakness of NVIDIA Company by analyzing the resources,capacity,operating status and cultural of the company,and then using the SPACE matrix analysis to get the conclusion that the company now needs the aggressive strategy.The company's development strategy formulation and choice is decided by the SWOT analysis framework.Finally,the paper discussed the concrete measures about the development strategy implementation,the control and the feedback of NVIDIA.By researching on the development strategy of NVIDIA,the ability to analyze and solve the practical problem for the enterprise is promoted,meanwhile,the development strategy and its formulation process,will provide a reference not only for NVIDIA but also for other semiconductor companies.