Research On Innovation Of Radio&TV Production And Broadcasting System In The Era Of Intelligent Media

With the continuous deepening of the media integration process in China,it h as brought disruption to the ecology and format of the media.With the widespread use of new technologies such as artificial intelligence and big data in the media industry,China has gradually entered the era of intelligent media.In the era,the living and development environment of traditional media has changed significantly.It is inevitable to adapt to the new media environment and adjust and reform the mechanism and system in the industry This study takes the radio&TV production and broadcasting system as the research object,elaborates the definition and characteristics of smart media,and analyzes the environment of radio&TV industry system innovation in the intelligent era.The analysis provided theoretical support for the necessity of the reform of radio and television production and broadcasting.The article reviews the process of reform of the separation of production and broadcasting in China's radio and television industry,points out the positive role of the reform of separation of production and broadcasting in China's radio and television,and analyzes the existing problems in the system of production and broadcasting in China.After analyzing these issues,the article further analyzes China's broadcasting and television production and system innovation in the intelligent media era.These useful explorations provide practical evidence for the further reform of the production and broadcasting system in the future.Summarizing these practices and thinking about them theoretically will help to construct a scientific production and broadcasting system.The article finally puts forward that in the new media era,the radio and television production and broadcasting system should continue to deepen the reform of the cultural system,seize the opp ortunity of classification reform of public institutions,and adhere to the idea of public opinion-oriented and mastering the right to broadcast.