Digital Outlets Building And Relationship Constraction

Technology companies are deeply influencing the news practice of multi-actors in the current journalistic field.This study observes the process of two types of digital outlets entering the field of journalism,and focuses on how to define the relationship between multiple actors in the field of journalism through two controversial discourse cases.This article found that entering the journalistic field was initially an unintended consequence of the technology company.The digital outlets have developed in the interaction with multiple actors."Building content platforms" has gradually become an important part of technology companies' business strategies.The interaction between technology companies and other actors is having a profound impact on journalism.First of all,technology companies develop digital outlets as infrastructureplatforms and use them to translate other actors.Multi-actors negotiate the positional relationship with the platformthrough discourse practice.Secondly,the technical logic of digital outlets eliminates the identity boundary between actors.A large number of online native media participate in the news practice in the way of "random news action".There is a tension between legacy media organizations and online native media.Thirdly,the exclusivity between different digital outlets has become more and more obvious.Finally,political logic always exists as a structural force that restricts the journalism practice of actors.This article believes that the entry of technology companies into the field of journalism will bring the possibility of the re-specialization of journalism.