A Study Of Big Data Technology In The Development Of Cross-Border E-Commerce

In recent years,the scale of China's e-commerce has grown stronger,and cross-border e-commerce transactions have been characterized by diversified product categories and sales markets.The public has shown great concern over the rapid development of cross-border e-commerce in recent years.However,at the same time,studies by relevant scholars have found that the development of China's cross-border e-commerce still faces the problems of how to choose the target market,how to conduct scientific selection,how to conduct drainage promotion and how to improve the efficiency of cross-border logistics and customer satisfaction..Today,the development of the Internet and Big Data technology has played a huge role in promoting the development of cross-border e-commerce.Big Data technology,with its own massive data,fast response,and high mining value,can realize accurate analysis of the market and scientific analysis of the advantages and disadvantages of the decisions made by enterprises.For example,e-commerce companies can characterize "user portraits" in advance when implementing B2 C business to achieve accurate marketing to target groups;use Big Data technology to analyze optimal logistics work paths;e-commerce companies can also use Big Data technology to achieve Scientific management of inventory,intelligent replenishment,and reasonable control of internal costs of the enterprise.After the sale,use Big Data technology to reach effective communication with customers to understand issues such as product quality or consumer needs,and make targeted recommendations for product optimization.Using Big Data technology to further promote the development of cross-border e-commerce must be the future development direction.Nowadays,various informatization methods have already played a supporting and extending role in the development of cross-border e-commerce.China's cross-border e-commerce enterprises can apply Big Data technology to the upstream and downstream of the industrial chain and various links,and continuously optimize costs and improve internal management Level,thereby improving the overall operating efficiency of cross-border e-commerce in China,and promoting the development of cross-border e-commerce in China to a deeper and higher level.This article takes JD Worldwide as an example,introduces Big Data technology and uses product selection innovation strategies to enhance customer experience,innovates the use of blockchain technology traceability to ensure product quality,and effectively responds to complex cross-border product selection,serious product homogeneity The problem of uneven product quality;using big data technology to effectively analyze the network data on the platform,clearly depict the user portraits for consumers,create a three-dimensional label belonging to consumers,customer-centric,and barrier-free with consumers Communicate,implement precise marketing according to the time and local conditions;at the same time,use Big Data technology to design comprehensive logistics solutions,create "predictive delivery",effectively improve logistics timeliness and customer experience;effectively monitor and solve electricity through Big Data technology The problems in the supply chain of commercial enterprises,such as procurement,sales,inventory and logistics,optimize the industrial chain for China's cross-border e-commerce,innovate Big Data technology and apply it to all aspects of operation management,continuously reduce the cost of the supply chain and improve the efficiency of operation management,Strengthen data security prevention and control,enhance consumer experience,establish brand effect and provide method reference and reference.