Research On Content Marketing Strategies Of Domestic Yogurt Brands

This paper takes "yoghurt brands" as the research object,through analyzing the classic cases of their effects in content marketing communication strategies,summarizes the content marketing strategies currently adopted by yoghurt brands,Some suggestions on the application of content marketing strategies for yogurt brands,dairy products and even leisure food.This article mainly adopts the research methods of literature research,case analysis,comparative research and so on,divides the article into five parts,carries on the key analysis to our country yogurt brand's content marketing strategy,discovers its superiority and the insufficiency,and proposes own opinion.The first part sorts out and analyzes the theoretical basis of implementing content marketing strategy for domestic yogurt brands.This paper sorts out the definition and characteristics of content marketing,summarizes and generalizes the reference theory,and provides a limited framework and theoretical support for the research of domestic yogurt brand content marketing strategy.The second part sorts out the current market situation and content marketing environment of domestic yogurt brands.This paper analyzes the current situation of yogurt market,and analyzes the content marketing environment of domestic yogurt brands from the aspects of technology,users,society and economy,so as to provide practical basis and powerful conditions for improving the content marketing strategy of domestic yogurt brands.The third part mainly uses typical case analysis,questionnaire survey,comparative research,literature research and other major research methods to discuss the main content marketing strategies adopted by domestic yogurt brands from the three stages of information content contact,deepening interest and interactive sharing from the perspectives of expanding brand information dissemination scope,content creativity strategy and user interaction participation.The fourth part summarizes the problems in the implementation of content marketing strategy for domestic yogurt brands.And from the perspective of communication subject,communication content,channel,audience and other angles to analyze the specific problems existing.In the fifth part,according to the current market situation,development trend,content marketing environment,relevant theories and other practical basis and theoretical basis of yogurt brand,the corresponding suggestions are put forward for the problems in the operation of domestic yogurt brand content marketing strategy.