Cultural Representations And Signifying Practices Of Social Reading

Reading is born with the attribute of socialization,and the growing maturity of media technology and the development of social network have changed the way of human reading,resulting in a new reading mode —— socialized reading.This paper takes social reading as the research object,thinks that social reading is different from the behavior of individual one-way acquisition of knowledge in traditional reading,and its key lies in the mining and combing of social relations based on reading,and pays more attention to the interaction and field feeling of reading.The innovation point lies in the innovation of research theory and research perspective,analyzes social reading from the perspective of cultural representation,and studies social reading from social behavior to media behavior.Through specific cases,the cultural connotation and construction significance of social reading are explained in detail.This paper is divided into five chapters.The introduction of the first chapter points out that the development of media technology and social network makes social reading develop rapidly,and through combing the existing research results,it defines the concepts of social reading,cultural representation and meaning practice in theory.At the same time,it is suggested that the effective study of socialized reading can reveal its cultural connotation and cultural significance from the macro perspective,which is helpful to enrich the theoretical achievements and provide feasible suggestions for the development of the industry.The second chapter is the concept and development of social reading.It expounds that social reading is a kind of reading mode which takes readers as the core,closely links reading with social,and pays attention to sharing and interaction.At the same time,it analyzes the development and evolution of social reading,summarizes the basic characteristics of social reading sharing,interaction and transformation,and deeply analyzes the four common scene forms of social reading at present.The third chapter is the cultural representation of social reading.Through combing and analyzing the theory of cultural representation,it studies the cultural representation presentation in social reading,analyzes the representation operation system of social reading,and summarizes the functional performance of social reading.The conclusion is that the cultural connotation of social reading representation is community culture,consumer culture and media culture.The fourth chapter is the practice of social reading,through the analysis of the multi-level meaning system in social reading,it expounds that social reading can construct new ecology of reading through multi-party interaction,construct new relationship between author and author,construct new field of knowledge dissemination and construct diversified self-knowledge management of reading subject.The fifth chapter is thinking about the development of social reading,which is based on the text perspective rational thinking of social reading interaction and re-system,and think that cultivating the concept of social reading for all,building a large public welfare social reading platform,improving the social reading experience and ability is an effective way to optimize social reading.