Entertainment Culture And Its Digital Presentation: Research On Kuaikan Comic Publishing Features

With the rapid rise of China's economic strength,people's consumption concepts have changed,new demands for spiritual enjoyment have emerged,and entertainment consumption has become a hot spot for consumption.The emergence of entertainment culture has injected fresh blood into the cultural industry,filled people's free time,met people's spiritual needs,and contributed to enhancing the country's cultural soft power.Manga is an important part of entertainment culture.In recent years,it has gradually exerted its strength in the entertainment market,which has promoted the development of China's cultural industry and further improved our country's entertainment market.Under the tide of digitalization,the production methods and presentation forms of comics have actively changed,and have been widely sought after by readers,which has made digital comics highly discussed in the industry.Kuaikan Comics is not the first digital comics platform in China,but it is the fastest-growing platform.It has set a record for financing domestic comic reading apps.At present,the total number of users exceeds 200 million,and MAU(monthly active users)exceeds 40 million.,The industry installation monopoly rate reached 36.14%,is the first domestic platform to focus on mobile comics,and in the subsequent development gradually became the first domestic digital comics platform.This kind of achievement is achieved by publishing characteristics that are different from other platforms.Driven by technology,Kuaikan Comics gradually improved the publishing system,cultivated high-quality content in accordance with the content tone of "fun,development,and exploration of humanity",actively safeguarded the rights of readers and authors,created a good reading environment,and opened up the upstream and downstream of the comics industry.,Pay attention to the IP development of works,take social responsibility,care for the physical and mental growth of young readers.With the joint efforts of many parties,Kuaikan Comics has achieved a good harvest for both fame and fortune,and has created a world of its own in the highly competitive digital comics market.This article starts from the perspective of digital publishing of entertainment culture,analyzes the publishing characteristics of comics in depth,digs in the development profile,readers,authors,content,marketing,etc.,and uses literature analysis,participatory observation,case analysis,and comparative research.Method and interview method to summarize the publishing characteristics of Kuaikan Comics,and found that the success of Kuaikan Comics is precisely because of choosing a differentiated competitive path for the female market,but Kuaikan Comics is not satisfied with this.In the development,AI is used to actively enrich content selection topics,enhance the author's social status,broaden the audience's radiant face,and strive to build a national-level comics platform.This article studies the publishing characteristics of the Kuaikan comics,and provides successful experiences for China's digital comic products to help its development.It also enriches the digital presentation form of China's entertainment culture and activates the cultural market.