Research On The Creation Of Press-type Host Program

Press-type hosts who have ever evolved from on-camera reporters, have graduallybecome the core competitive force under the homogeneous competition of TV news,who are responsible for gathering, writing and editing and broadcasting news. Becauseas a reporter and host double, can sense of reality to the audience, presence, namely hostand program integration together, they through own assessment of social culture, valueorientation, to make the whole footage from planning, selected topic, interviews,production at the end of the broadcast, the host to participate in all the way, for a hostidentity to the people who take part in the program creation, no doubt in such aspects asknowledge, social experience, judgment are higher than normal people.The press-type hosts represented by Chai Jing and Lvqiu Luwei transfer theirpursuit for news to audience through camera under the influence of different mediaenvironments and news values and the audience accept their news production methodswith different demands in information acquisition.Based on the comparative analysis between Chai Jing and Lvqiu Luwei, this paperis divided into four parts as follows:The first chapter introduces the development of press-type hosts. Western TVnews hosts have the characteristics of press-type hosts from the beginning, who havevery good professional qualities like very high sensitivity for news, professional andpersonalized interview and solid news writing skills. Western media is also a radio starEdward murrow reported by success "of world war ii," the situation, as for arepresentative of the host. The star of the three major U.S. broadcaster anchor Danrather, Peter Jennings, Tom brokaw, before playing host label on, they have experiencedlong-term career as a reporter. From them can be strongly felt, it is many years as ajournalist and special correspondent quality to create the super star host. In China,“The Story of the Yangtze River” can be a great exploration for thecreation of press-type host program. The deep investigation program-“News Probe”launched in1996formally gave the conception of a press-type host through practice. Ahost shall not only appear in the studio but also the audience could see their shadow innews scene, which has changed the traditional image of “megaphone” and gives theaudience a kind of sense of participation and reality.The second chapter makes research on news values. The news values of the bothpress-type hosts are researched and positioned from their news concerns and newscreating structures. Micro-analysis is made on news concerns from the points of view ofnews type, theme selection, object and field etc."Insight" chai jing to2012for aselected host identity to participate in the production and broadcast of the programbased on quantitative analysis, interviews and blueprint for the program is divided intocharacters, the investigation of two parts, under the two types of programs, furtherelaboration selected topic type and interviewees, to find, chai jing character interview isgiven priority to with celebrities, and investigative reporting more pay attention to themining of the depth of the news events, rather than excessive pursuit of news timeliness."The day the greater China" is also choose2012year-round programs, from thecoverage area, the report object, LvQiuLouWei focus on one of the features ofproduction "in Beijing, Shanghai, shenzhen, guangzhou" these four cities, while thefocus is mostly in the social vulnerable groups.while the news creating structures are analyzed at the aspects of their narrativeemphases on the same news. It is found that there is “imbalance” for their newsselection because of their views of news humanism and professionalism except thatthey have such different views on narrative emphases and objects.The third chapter makes research on their hosting styles. The research on hostingstyles of press-type hosts is made from language and interview. Language refers to theopening words, ending words and commentary while the interviews refers to theexpressions that reporters use in question asking.2012years, chai jing, LvQiuLouWeiinterviewed together events-"the company" listed, extracted from the respectiveprogramming introduction, conclusion, and commentary, on the characteristics of twopeople on the host language analysis, it is not hard to find, the same opening time, chaijing tend to transfer large amounts of information, while LvQiuLouWei pay moreattention to use language to complete a bridging role, for the following the broadcast ofthe program, is a foreshadowing. In the end, LvQiuLouWei for comments regarding theevents, it is pointed out that the law of hidden behind the incident, the lack of moral or other ways. Chai jing is more from the event of the positive meaning of what itcontains.On the news language, chai jing and LvQiuLouWei are very different, chai jing inthe interview in the feminine qualities, even if there is a question, have no identity, willbe in the form of "empathy", pass doubts to each other, in contrast, LvQiuLouWei is anews story, will all doubts one by one, to inform the other party, let respondents mustanswer.There will be some limit in establishment of the coordinates of Chai Jing andLvqiu Luwei from the points of language and interview as the less dimensions willmake it impossible to get a sound result.The fourth chapter introduces creation strategies. From the change of TV programviewing, TV programs shall not depend on audience rating but shall take the influenceof network times on TV program audience rating into consideration. Therefore, TVprograms shall also know how to use network to promote their influence andbroadcasting effect while building their viewing brands. In the era of new media, chaijing, LvQiuLouWei will both blog, microblog, transplanted per program content to thenetwork. Chai jing in sina blog of the same name, regularly updated per program audioand video, text, let more people through the network to watch the show. At the sametime, chai jing, LvQiuLouWei will write programs related content in the blog, feel likethe interview, rational thinking of news events. Most of the time, each episodebroadcast will be affected by objective factors such as time, cannot complete conveythoughts, they see, hear, and read for a host of the show, through the network to betterinterpretation.Network is the external condition of the creation strategies of press-type hostswhile culture, language and image are the core competition of creation strategies.Culture strategy, from the popular classification of TV culture, mass culture and eliteculture, the mainstream culture. To analyze the spread by chai jing, LvQiuLouWei eliteculture. Language and culture, from the analysis of news language, in interviews andinvestigative reporting, serious rigid language style with human’s rational language, onthe information presented by different effects. Image strategy, two people from chaijing, LvQiuLouWei analysis, the screen image of "intellectual women" the screenimage of the plasticity and feasibility.