Research On Body Symbol Of E-commerce Network Red Marketing

"Electronic Business Network Red Marketing" is a unique phenomenon in the network era.With the gradual expansion of the "Electronic Commerce Network Red" team,we found that ecommerce network red is just a tool to show the physical consumption perfectly.E-commerce network red gradually It has become a symbol of physical consumption and has been continuously copied and become a weapon of consumption.Throughout the ages,the meaning of the body has been explored,and there are many studies from the perspectives of sociology,consumer culture,and gender.In the consumer society,the materialization,commodification and symbolization of the body are everywhere,and how the body is symbolized in the red domain of the e-commerce network is the focus of this paper.This paper explores the industry of e-commerce network red from the perspective of body consumption,and attempts to use the theory of body consumption to analyze how e-commerce network red is the perfect interpretation of body consumption.The case analysis method is mainly used to select the two representative e-commerce network reds of Sydney and Zhang Dazhao for the analysis of body symbolization.In addition,text analysis is used to extract and analyze the microblogging texts of E-commerce network red.,select the content that often appears in the ecommerce network red microblogging,with symbolic meaning for analysis.Through research,it is found that the body symbolization of E-commerce red marketing is mainly embodied in: body is standardized;body image is beautified;body is materialized and commercialized,and symbolic consumption and body consumption are commonly used in marketing of e-commerce network red.the way.Through further research,it is concluded that the phenomenon of physical symbolization of e-commerce network red marketing is closely related to the influence of external environment,the change of consumer consumption concept,and the simple operation mode of e-commerce network.It is very important to understand the reasons for the body symbolization of E-commerce red marketing,which helps consumers to keep a clear head and also helps guide the healthy development of the e-commerce red industry.Finally,the corresponding evasive measures are proposed for the harm of the body symbolization phenomenon in the red marketing of e-commerce network,in order to promote the good development of e-commerce network red marketing.