Research On Landscape Construction Of E-commerce Livestreaming

The breakthrough progress of information technology has greatly expanded people’s horizons and social spheres,enabling all aspects of daily life to be presented as pictures,which is accelerating the accumulation of "landscapes" pointed out by Guy Debord.Landscape incubates and separates from real life.By abandoning essence and transcending reality to become an independent kingdom of representation,"spectacle society" has also become a distinctive feature that defines the current social form,and deeply reconstructs reality..People are fascinated and submissive in the landscape dressed as entertainment,and their subjectivity is dissolved.The power of the landscape is vividly reflected in the consumption era.At present,the new consumption formats represented by the Internet economy,especially e-commerce live broadcasts,have become a flashpoint for a new round of economic growth.An e-commerce live broadcast landscape dominated by commodity images,supported by desire,and aimed at the infinite extension of the consumption chain,has achieved remarkable results.This article attempts to describe an explanatory framework for the actual operation of the e-commerce live broadcast landscape in the process of interpreting the elements of the e-commerce live broadcast landscape construction and the logical chain connection through Guy Debord’s landscape society theory and related theoretical texts..E-commerce live broadcast is the product of TV shopping,online live broadcast and short video.After a long period of exploration and continuous elimination of the old and promoting the new,the main line leading this change is mainly the update and iteration of the network environment;The constructed social context is mainly composed of three factors: the nourishment of the media environment,the spiritual transformation of consumers’ material desires,and the spiritual stimulation of recreational life.Relying on specific examples to dismantle the elements of e-commerce live broadcast landscape construction,symbols are used as the carrier of meaning,scenes are used as visual support,and the body has become a colonial tool.Disintegrating people’s self-control,it is possible to cultivate spectacle conformists who crawl on their own domination.Under the support of the above-mentioned three factors,the landscape construction of e-commerce live broadcast has derived a complete set of realistic operation mechanisms,which are interlinked and progressive in sequence,that is,it originated from onlookers staring,and achieved colonial life through separation of social relations.The purpose,in the course of the manipulation of the landscape,is a form of interaction that masks the essence of rejection of rational dialogue.Therefore,it is under this invisible control that the negative effects brought about by the e-commerce live broadcast landscape are prominent,especially impacting the autonomy of individuals.This article uses this to alert the public to break free from the trap of spectacle consumption and resist the oppression of spectacle control.