Research On The Use Intention Of Social Functions Of Meitu Software

The development of mobile social networks has given rise to the integrated development of many mobile application services.In the process of information transmission,contemporary people pay more attention to visual images.At this time,meitu software not only provides users with the function of beautifying pictures,but also develops a community platform to provide users with an integrated stage for beautifying and displaying pictures.In view of this,this paper takes users of meitu software as the research object and adopts quantitative research method to study the factors influencing their willingness to use the social functions of meitu software,so as to have a further understanding of the social functions of meitu software.In this study,the technology acceptance model is regarded as an important basis for model construction,and the two key variables of perceived usefulness and perceived ease of use in this theory,as well as the intermediary variable of attitude,are used.Through deep investigation,three variables,namely,perceived interest,network externality and perceived risk,are added.It is found that perceived usefulness,perceived ease of use,perceived interest and network externality have significant positive effects on willingness to use.Network externality and perceived interest have significant positive effects on perceived usefulness.Attitude plays an intermediary role between perceived usefulness,perceived ease of use and intention to use.The gender,age and education of users have significant differences in the willingness to use social functions of meitu software.In view of this,the author puts forward some Suggestions on how to better develop meitu Apps and even mobile Apps.