The Topic Selection And Voice Change Of Political Commentary In The Context Of New Media

The development of information technology has had a tremendous impact on the ecology of the public opinion,the pattern of communication and the mode of communication.News communication is increasingly characterized by the spread of people and multi-directional communication.As the audience's awareness of participation becomes stronger and stronger,the ideas and concepts become more diverse,and the opinions expressed by the audience are more and more diversified.As an important form of opinion expression,the political commentary relies on the communication advantages of the new media,focuses on current events in the content of communication,emphasizes dialogue and interaction in the way of communication,emphasizes individuality in the form of communication,and is close to user habits in the form of communication.The characteristics of advancing with the times.Among the many communication platforms of the political commentary,the WeChat public account has become the main front for mainstream media opinions and guiding public opinion with its ability to grasp issues,peer-to-peer communication and close to the characteristics of user participation,reflecting the great advantages of media integration and The wide influence of opinion dissemination.Among them,the People's Daily(overseas version)of the WeChat public number “Chivalrous Island” in the same type of communication platform,with its innovative practice has achieved a good social display and recognition.This paper takes the WeChat public number “Chivalrous Island” as the research object,and uses the literature research method,case analysis method and content analysis method to systematically study the dissemination content and communication mode of “Chivalrous Island”,and combines the spread of “Chivalrous Island”.It analyzes its practices in topic setting and voice innovation,and then proposes targeted suggestions on how to construct public opinion-guided innovation mechanisms in the context of new media.