A Comparative Study Of Chinese And Foreign Reports With The Theme "Chinese Enterprises Going Global" In The "Going Global" Platform In "Reference News"

With the in-depth development of reform and opening up,the foreign strategy of Chinese enterprises is no longer just "introducing" but shifting to "going out." This is an inevitable trend of global economic integration and an inevitable requirement for Chinese enterprises to make great progress.Now,China is in an important stage of reform and opening up,the pace of integration with the international community is accelerating,and the process of modernization is also accelerating.All countries in the world are focusing on the rapid development of China 's economy.Against this background,we must pay more attention to the economic reporting,shaping a vigorous development of China's image.The purpose of the reference news "Out of the Sea" platform is to become the first information platform for Chinese enterprises to go out.It compiles the reports on the theme of "Chinese enterprises to go out" in major media at home and abroad.It has important value in research.From the perspective of journalism and communication,content analysis,text analysis,and comparative research are used to analyze the characteristics of the reports in "Out of the Sea" and the reports from different media at home and abroad.Similarities and differences have certain academic and practical significance.In the process of extracting sample data,I selected all the news reports from November 2018 to October 2019 as samples,and formed the original data after sorting,and then further carefully observed and systematically analyzed these data."Out of Sea" is set by the official website of Reference News,and the reports under the original financial version are screened and classified into the "Out of Sea" column,the purpose is to create "the first information platform for Chinese enterprises to go out".Its news reports can be divided into three types according to the source: foreign media reports(such as Reuters,Associated Press),domestic media reports(such as editors and editors of the "Out of Sea" reporter,Hong Kong Ta Kung Pao),andboth domestic and foreign content sources News report.These reports can be divided into ten major categories such as finance,high-tech,and transportation in terms of content.Although the reports are more keen on financial-related fields,the sources are still different and each has its own focus-more domestic media Focus on high-tech,artificial intelligence and other fields,foreign media pay more attention to transportation,vehicle manufacturing and other fields.The reporting perspective and the reporter's writing style also have diversified characteristics.The reporting perspectives generally include: economic development perspective,cultural construction perspective,political perspective,and people's livelihood perspective.Journalists' different writing styles are often caused by different cultural backgrounds and writing preferences.Comprehensive analysis of the characteristics and differences of the report content can be found that the foreign media reports still have the problems of insufficient content depth and lack of readability,and the domestic media report content needs to be strengthened in ideology and guidance.In addition to the content,there are some similarities and differences in the form of news reports from domestic and foreign media.The similarities are: the length is mainly short-and medium-length reports,the genre is mainly news and communication,etc.,and the numbers are unauthorized.There are obvious differences in language styles: the reporting language of foreign media is flat and straightforward,and a large number of words are spoken,and the style is relatively lively;the reporting language of domestic media is peaceful,focusing on positive publicity and the style is relatively serious.The title language has the same characteristics,that is,it is good at creating suspense,and seriousness and liveliness coexist.The problems in the form include: lack of language affinity,and visualization should be further strengthened.The reasons for these many differences are mainly due to the different positions of the domestic and foreign media,cultural background and public opinion environment.After clarifying the existing problems and causes,furtherexplore practical solutions to strive for a more realistic and objective restoration of the Chinese image and the image of Chinese companies in the process of communication,enrich the form of reporting,conduct three-dimensional communication,and combine media new technologies to make differences Push,analyze user browsing data,and optimize report content.Provide more reports that the audience loves,and create a platform with both professionalism and fun.