Research On The Competitiveness Of Enterprises Under The Leading Market Thinking

Michael Porter's "five forces analysis model" analyzes the basic competitive situation of an industry.The emergence of "competitiveness" in economics is the embodiment of the invasion of "company jargon" into economic theory.Michael Porter's analysis of the five forces is mainly in two dimensions,including the value exchange and competition in the upstream and downstream of the vertical industrial chain,as well as the market competition in the horizontal product and technology level.The basic purpose of using leading market thinking is to compare the core technology leading and potential market mining content of leading market strategy with the product competition elements in the horizontal dimension of "five forces analysis model",so that the elements related to corporate finance in the vertical dimension can improve the product and technology level of the enterprise in the horizontal dimension on the basis of building the "financial force" of the enterprise Innovation competitiveness.In this paper,5g market is defined as the current leading market according to the relevant literature,and the typical case of Huawei's debt issuance is analyzed.Based on the leading market competition model,the reason why Huawei didn't issue debt in the early stage and chose to issue debt in 5g stage is discussed.This paper analyzes the problems faced by Huawei's enterprises in 5g era and the solutions,and puts forward the competition guarantee mechanism in this specific stage,which provides a reference for the enterprises joining the leading market competition.