A Study On The Brand Building Of Public Security Periodicals Under The Background Of Financial Media

at present,the media market is undergoing an unprecedented great change.New media communication technologies emerge in endlessly,information acquisition is constantly fragmented,readers' choices tend to be diversified,and media convergence is sweeping up with an unstoppable trend.All of these promote the reform and transformation of periodical brand construction from content to form,which is a huge change for the brand construction of public security periodicals in China The great challenge is also an important opportunity.It is in this research background that this paper discusses.This article is based on the relevant research results of domestic and foreign journal brand building,based on the theory of communication,branding,editing and publishing,as the theoretical basis,combing the concepts of media integration,media branding,brand communication and other concepts through the literature,and using industry benchmark journals The sample of "People's Public Security" comprehensively analyzes its brand building and growth process for more than sixty years since its inception.And in the face of the media environment and market changes,how did the People 's Public Security strive to find a breakthrough in its own development,in response to the needs of the times and the characteristics of new media,carried out a series of Internet reform practices,fully built its own brand,and reflected the integration of journals in media integration The new choice on the road finally puts forward specific countermeasures for the brand construction of public security journals under the background of the media,with a view to the domestic brand construction of public security journals.