On The Communication Strategis Of Tea Brands In Wuling Mountainous Area In Media Convergence Era

In recent years,with the continuous advancement of China's supply-side structural reform,it has become an important part of the transformation of modern agricultural development mode that strive to improve the quality of products and services as well as accelerate the implementation of agricultural brand development strategy.Tea Industry is as a characteristic agriculture industry to enrich people,its brand building has been paid more and more attention by the government and tea enterprises.Wujiatai Tribute Tea is produced in Xuan En County of En Shi Autonomous Prefecture in the hinterland of Wuling Mountain,it has unique ecological environment and obvious resource advantages and is one of the high-quality tea production areas in China.However,the brand's overall popularity is not high,its competitiveness is not strong,and its market share is also small.Therefore,it is the inevitable way for the development of tea industry in this county to strengthen the brand building of Wujiatai Tribute Tea and implement effective brand spreading strategy.The arrival of the Media convergence era has provided unprecedented opportunities for the spread of tea brands.Wujiatai Tribute Tea should make full use of internet,new media and other resource platforms,combine traditional media so as to form the spreading pattern of information sharing,technology sharing as well as resources sharing,so as to enlarge tea industry,strengthen tea brand and continue to enhance its brand spreading power and influence.This paper analyzes the present situation and existing problems of tea brand spreading in Wuling Mountain Area represented by Wujiatai Tribute Tea.This paper puts forward some referential suggestions and opinions on the brand spreading strategy of Wujiatai Tribute Tea in order to provide some reference for tea enterprises to implement brand spreading strategy,so as to help the completion of the poverty eradication target and task in this area,to speed up the achievement of the major strategy increasing the people's income and revitalizing the countryside.