Tencent QQ Emoji Design Analysis Research

As a typical representative of Chinese online expressions with high popularity,Tencent QQ expressions rely on its mature interactive software platform to win the favor of young and middle-aged groups and occupy an unshakable position in the field of online instant messaging in my country.At the beginning of the research,this article first combed the research status at home and abroad,and thus determined the research direction of this paper-Tencent QQ emoji design.Then on the basis of reading a large number of documents,the theoretical basis of this studysemiotics was determined.On the basis of the above theoretical research,the main research work of this thesis is as follows: First,through the case analysis research method,a systematic analysis of the classic Tencent QQ expression on the network is carried out.The general characteristics of excellent QQ expressions are obtained.Secondly,through the comparative analysis research method,the traditional emoji design and Tencent QQ emoji design are compared and analyzed,and the differences are obtained.Thirdly,on the basis of theoretical research on semiotics,through the pragmatics,semantics and pragmatics,the audiences,design themes and design methods of Tencent QQ expression design are regulated respectively,thus summing up Tencent QQ expression General principles of design.Finally,on the basis of the above theoretical research,the creative practice of the series of "Gu Meier" expression works was carried out.This article draws the following conclusions through research: QQ emoticons have important cultural value;semiotics have an important normative role in the design of QQ emojis;the design of QQ emojis needs to follow certain principles.There are 42 pictures in this paper,including 13 self-drawn design drawings and 60 references.