The Revolution Of Learning:Knowledge Production And Dissemination Of "Learning Power"

Looking back at the history of media,we can see that human society has gone through the process of oral communication,writing communication,electronic communication and digital communication.No matter how the media evolves,the social existence of people determines that people always maintain a strong demand for social behavior.At present,the media landscape and public opinion ecology are constantly deconstructed under the evolution of technological logic,and profoundly affect the social communication landscape.On January 1,2019,the "Learning Power" learning platform was officially launched nationwide.As a new communication platform,the "learning power" adopts multimedia presentation,multi-resource aggregation,and multi-technology application methods to form an all-in-one and integrated media communication pattern.The platform carries the important task of knowledge production and dissemination,and adapts to the needs of universal learning under the trend of mobile,social,and intelligent dissemination.This article takes the "learning power" learning platform as the research object,examines the knowledge production mechanism of the "learning power" learning platform from the perspective of knowledge sociology,and presents the platform's knowledge production landscape.At the same time,through a social communication perspective,the author makes an in-depth analysis of the platform's communication paradigm and presents the platform's knowledge communication mechanism.In addition to the in-depth study of individual cases,the questionnaire survey and in-depth interviews were used to discuss the communication effect of the "learning power" learning platform,and the corresponding analysis of data results was made to enhance the platform's communication power.The thesis starts with a case study of the platform.Through the analysis of the platform's positioning,interface settings,plate settings,and platform characteristics,the platform's architectural mechanism is presented at a macro level,and the uniqueness of the platform is summarized based on this.The first chapter takes the "Learning Power" learning platform as an observation sample.Through the analysis of the platform's positioning,interface settings,plate settings,and platform characteristics,the platform's architectural mechanism is presented from the macro level,and summarized at the micro level.The platform has both the news and knowledge of the thought platform and the integration and sociality of the media platform.The second chapter follows the basic trend of knowledge sociology as a whole,focusing on the relationship between the pair of variables of technological development and knowledge production,presenting the "learning power" from the three dimensions of knowledge foundation,knowledge generation and knowledge operation."Knowledge production mechanism of the learning platform.The third chapter starts from the perspective of social communication,and concludes that the "Learning Power" learning platform uses social communication to establish user relationships,and uses a combination of group mechanisms,quantization mechanisms,and incentive mechanisms to fit users' psychology in a game paradigm.At the same time as the demand,the platform strengthens the mainstream and strengthens the position of public opinion,and then presents the platform's communication mechanism.Chapter 4 undertakes the research on the communication mechanism of the “learning power” learning platform in Chapter 3.Through questionnaire surveys and in-depth interviews,the platform 's communication effects are explored from the perspective of user experience,and potential users are explored,social attributes are optimized,The three aspects of upgrading fragmented reading are thinking about enhancing the spread of the platform.