Research On Media Image Of Couriers In Tencent News Client

In recent years,with the rapid development of the e-commerce industry and the express logistics industry,the scale of couriers has continued to expand,and as of 2018,it has exceeded 3 million people.Couriers bring great convenience to online shopping consumers,and are also active participants and contributors to the development of the national economy.Because couriers play an important role in promoting social development,more and more media focus on the group of couriers,relevant reports show a rising trend year by year.However,in the media reports on couriers,some praised the courier's hard work and promote positive energy behavior,and also exposed the courier's violent sorting,private package theft,and leaked customer news.Complaints about harassment hurting customers,couriers were injured by customers,forced to kneel and kowtow to apologize and other related news.These seemingly contradictory reports will inevitably affect the public's perception of the courier group's media image.Through statistics and analysis of the news about couriers in the Tencent news client from 2015 to 2019,we found that the number of related reports is increasing year by year,and it shows the law of seasonal changes.The reporting topics involve multiple aspects,and the genre is mostly Messages and communications,while the reporting format is mainly combined with plain text and graphics,the source of the news is reliable and the reporting position is relatively fair,and the reporting area focuses on the eastern region.The Tencent news client mainly constructs positive positive images(hardworking workers,self-improvement strugglers and resourceful and brave helpers),and negative negative images(high incidence of traffic accidents,perpetrators of criminal acts and negligence of work Dereliction of duty)and neutral image of the weak(the vulnerable and the aggrieved by the violence)three types of courier media images.After interviewing some of the audience and analyzing the comments of netizens on the relevant courier news,it was found that the Tencent News client 's report on the courier affected the audience 's perception of the courier.Although the positive image is not high,it is consistent with the actual situation Consistent;Although the negative image and the neutral image of the weak have aroused heated discussion in the society,they have not been generally accepted by the audience.The media image of the courier constructed by the Tencent News client is similar to the image of the courier in real life,and there are some deviations.Especially the negativeimage of the courier constructed by the Tencent news client is prominent,the image of the vulnerable group is enlarged,the image is not objective and comprehensive,and the communication effect has not reached the expected.The reasons are as follows: First,the Tencent news client seeks economic benefits excessively and pursues some conflicting negative news.The second is the media-based reporting strategy,which reflects reality is not comprehensive enough.The third is that news editors are not rigorously checked,and the reprinted news is inaccurate.At present,the Tencent news client wants to build an accurate,comprehensive and three-dimensional image of the courier.In addition to using an equal perspective to report,adhere to the overall concept of real reporting,increase the number of in-depth reports,but also pay attention to the number of negative news,Control the density of negative reports,reduce the negative impact of them,and enhance the positive effect of reports;at the same time,integrate the centralized display of scattered courier news,give full play to the advantages of platform channels,use social platforms to spread widely,and enhance the effect of news dissemination.