Performance Research On High-Monetary M&A In Cultural Media Industry

China's listed companies have aggressively launched mergers and acquisitions in the capital market since 2010.The number of mergers and acquisitions has been increasing,and the amount of mergers and acquisitions has continued to set new records.Since the beginning of 2013,mergers and acquisitions in the cultural media industry have also begun to increase significantly,which usually presents the characteristics of high-premium mergers and acquisitions.The repeated emergence of high-premium mergers and acquisitions in the culture and media industry is in line with common sense,and whether the acquired company has generated sufficient economic benefits to fulfill performance promises,etc.,are relatively new issues.In order to make high-premium M&A more rational rather than blind,the research on the performance of high-premium M&A after the completion of high-media M&A is conducted in order to provide relevant opinions and suggestions to cultural media companies in China's capital market who are attempting high-premium M&A very important.In addition,the merger and acquisition premium rate of OTMC's Shuimu Animation is basically the same as the average merger and acquisition premium rate of the culture and media industry in the year of merger and acquisition.This case is representative.There are three research methods for OTMC's merger and acquisition performance.Small and big,providing reference for other listed companies in the cultural media industry's high-premium mergers and acquisitions,which will help the long-term development of companies and rational and healthy mergers and acquisitions,reduce the risk of merger and acquisition failure,and may eventually help our government to develop more Appropriate and targeted support and supervision policies.