Research On The Application Of Webcast In Book Marketing

In 2019,online live broadcast sales have greatly captured the consumer market.It is of great significance to catch up with the era express of the webcast to increase the sales of books.Webcasting can empower book sales.It has the characteristics of two-way interactivity,real-time joining,replayability,and instant purchase.It fits with people's lifestyles and people's consumption habits.Major publishing companies have deployed themselves Live matrix.The live broadcasting of books has been tested by the market since its development.Facts show that it is necessary and feasible to apply webcasting to book marketing,but at the same time there are problems that need to be further resolved.This article makes an overall analysis of the application of webcasting in book marketing,starting with the connotation and characteristics of webcasting,to determine the value of webcasting in book marketing,combining data and examples,from the type of live broadcast,live broadcast platform,start time and duration,Live broadcasts,live marketing methods,live marketing effects,live content selection,interactive likes,and brand awareness.The current status of book online live marketing was investigated.From the three perspectives of professionalism,traffic,and content,the late improvements were analyzed.Direction,and proposed to build a professional platform,strengthen the feedback mechanism,provide quality content,data review,borrow new technologies,learn from MCN,test water live TV and other specific marketing ideas,hoping to provide reference for the actual work of book live marketing.