Development And Implementation Of Precision Marketing Platform Based On Spring Framework

With the emergence of new technologies and new applications such as cloud computing,big data,Internet of things,intelligent terminals,etc.,the investment cost of traditional marketing methods is increasing,and the ratio of marketing revenue and expenditure of enterprises is declining.Enterprises have encountered new opportunities and challenges while gaining profits.Therefore,it is urgent to optimize the existing marketing methods and operation processes,improve marketing efficiency and comprehensive marketing ability.In order to solve this problem,this paper designs a precision marketing platform based on spring framework technology,which is suitable for a variety of application scenarios.The platform is based on Anhui mobile operation analysis system,economic label database system and network signaling data platform,which makes the platform have reliable data source support.On the basis of in-depth analysis and processing of location information,communication behavior,online behavior,search behavior,APP preference,terminal preference,customer characteristic data,etc.,the platform can achieve accurate marketing.First of all,this paper analyzes the shortcomings of traditional marketing methods,puts forward the purpose of precision marketing platform design,and outlines the design ideas of the platform.After that,the development and design of FSDP service framework is carried out by integrating spring framework technology.The development mode,basic management and security monitoring of FSDP service framework are described in detail,and a complete development process system with front and back end separated is realized.Through the server architecture of nginx + Tomcat cluster,an online running environment with high stability and availability is provided for the platform.Based on the correlation of multiple databases,the data transmission,caching and persistence are realized,which provides data support for the business realization in the development process.Finally,the technology of POI,echarts,activities,recursion algorithm,MD5 encryption algorithm,etc.applied in the system development process are studied in detail;the business module of the platform and the process flow between each module are realized,and the application scenario and business realization process of the platform are shown.At present,the platform has been officially launched,and the operation effect is good.