Research On The Strategy Of Content Development Based On The IP Of Online Variety Show Let's Talk

With the development of media technology and the continuous transformation of the market environment,consumers have made new changes in the consumer demand for the entertainment industry.The rise of online video platforms has provided conditions for the development of the online variety show market,which is in a blowout state.The video platform is dedicated to creating IP and developing content for online variety shows.Among them,Let's Talk is a very typical case.This article will mainly research on the IP of Let's talk,using case analysis,participatory observation and literature review as research methods,which combines "content product model" to study and analyze the content development strategy.With the discovery of shortcomings,it is also hoped that the research can provide reference and inspiration for the IP content development of other online variety shows.The background of the content development of IP Let's Talk is mainly composed of the following three aspects.First is a favorable policy environment with technology promoted.The countries' support for the cultural and entertainment industry development,and the policy's emphasis on IP protection are the supporting conditions.Second is the guidance of the market direction and the change of audiences' needs.In order to occupy a place in the online variety show market,major video platforms attach importance to the content development of the online variety show IP.At the same time,people's needs of entertainment products is also providing a strong audience base for it.Thirdly,Let's Talk has the potential for IP content development,which owns a large-scale audience base.The content with a core of debate is creative that the broadcast from the first to the sixth season reflecting its status as a super online variety show IP.The analysis of content development strategy of IP Let's Talk is mainly integrated with the "content product model".That is,IP content development is always centered around the core content in terms of content elements,shaping itself through multiple forms in mentioning of formal factors,getting the audience involved in the aspect of relation elements and creating a variety scene to empower itself on scene elements.However,it is not absolutely perfect in any aspect.There are also some shortcomings in the process that should be improved.After analyzing the strategy and existing problems of the IP content development of Let's Talk,this paper reflects on and summarizes the optimization strategy of the IP content development of network variety shows,and proposes the IP content development mode of network variety shows,so as to promote the progress and development of the IP content development of network variety shows.