Research On The Application Of Flat Design Concept In Nanjing Smart Tourism APP

With the advent of the Internet era and the development of new media technology,traditional tourism has been unable to adapt to the needs of The Times.The state has made policies to expand the scale of tourism,improve the quality of tourism,improve the ecological environment of tourism,and put forward important decisions on smart tourism.The combination of tourism and information technology can meet the adjustment of the current industrial structure and the personalized needs of tourists.Smart tourism APP,with its super portability and functionality,has become an important carrier of smart tourism construction and a bridge between users and businesses.The flat design emphasizes the simplicity of the interface,and through the induction and integration of the visual information of the interface,the decorative elements on the surface of the object are abandoned to pursue a conceptual design,so that users can feel the unique artistic and functional beauty of the interface.Combining the flat design concept with nanjing smart tourism APP can better convey tourism information,pay attention to the performance of functions,meet the aesthetic needs of users,and enjoy convenient,efficient and pleasant services brought by digital tourism.First of all,on the basis of fully understanding the research status at home and abroad,using scientific research methods,to explore the possibility of the combination of these two,second,through the visual hierarchy flattening and flattening interaction level,to elaborate the advantages of combination,finally analyzes the demand of the audience,the extraction of typical elements in nanjing city,in the interface of the graphics,color,text,typography and implement principle of flat,so as to achieve simple,intuitive,presentation,makes self-service travel more convenient,to produce a sense of order,comfort and pleasure travel experience,raise the city's first degrees of nanjing,Promote the harmonious and orderly development of tourism in nanjing.Through the flat design philosophy wisdom tourism in nanjing in the APP,can make up for the flat design in the blank of this field,combining theory with practice,innovative design,enrich the research contents of flat design,so as to build a complete set of design principles,and for the flat design in other areas of applied research provides guidance and ideas.