Research On The Visual Communication Construction Of Huawei Brand From The Perspective Of Cross-Cultural Communication

With the intensification of economic globalization,market competition is increasingly manifested as brand competition,and brand value has also become a magic weapon for an enterprise to win under the world economic system.With the development of the Chinese economy,Chinese enterprises have begun to pay more and more attention to the promotion of brand value.The internationalization of Chinese corporate brands is the core and key of China's future economic development.In the process of Chinese enterprise brand internationalization,international companies like Huawei have emerged.In recent years,the value of Huawei's brand has continued to increase.Through the spread of Huawei's brand for many years,it has gained a high reputation and influence in the world.force.This article takes Huawei as the research object and the related theories of brand communication and visual construction as the support.It draws on relevant experiences of cross-cultural communication at home and abroad to build the visual construction of Huawei's brand under the perspective of cross-cultural communication.This article first summarizes the research results of cross-cultural communication and visual communication at home and abroad,and outlines the relevant theories of brand communication and visual construction.Secondly,start with the basic design and application design to visually construct the cross-cultural communication of Huawei brand,and build a visual model of Huawei brand communication.Then,based on the construction of the cross-cultural communication vision of the Huawei brand,the visual advantages and disadvantages of the cross-cultural communication of the Huawei brand are pointed out.Finally,the optimization strategy of cross-cultural vision construction of Huawei brand is proposed.Due to regional and cultural differences in various countries,the cross-cultural communication vision of the Huawei brand is designed to provide some reference and reference for Huawei in the internationalization of the brand.China should encourage more companies to build international brands.Enhance the competitiveness of Chinese brands in the world,and strive to create more world brands.